What are people thinking? Discover community and juror perceptions through Inductive Focus Groups.
What are the hot button issues of a case and how do people feel about them? That’s what you’re really looking for.
With Inductive Focus Group research we uncover implicit assumptions, questions and reactions – both positive and negative. You also test people’s reactions to different themes before you commit to one. We lay out the facts surrounding your case in a focus group and determine key issues. Finding those issues early on can make the difference in persuasively connecting with judges, jurors and arbitrators.
There are pre-existing opinions among people that will impact your case. The Inductive Focus Group explores jurors’ personal experiences and concerns surrounding your case, and reveals their prejudices and expectations.