Few resources offer more valuable information than post-trial interviews with jurors who just decided your case. These post-trial interviews are especially beneficial in situations where litigation of a similar type or with similar themes is expected in the future. The… Read More
Blog
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Making the “Wow Factor” Work For You: Using Dial Testing to Support Your Research Goals
Recently, one of our clients attended a CLE where a trial consultant was demonstrating the use of dial testing technology as a mechanism to receive mock juror feedback. As some of you may be aware, during mock presentations when using… Read More
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Dr. Merrie Jo Pitera, CEO and Jury Research Director, has been chosen as one of the 2010 “Women Who Mean Business” by the Kansas City Business Journal.
Her colleagues at Litigation Insights are proud to announce that Dr. Merrie Jo Pitera, CEO and Jury Research Director, has been chosen as one of the 2010 “Women Who Mean Business” by the Kansas City Business Journal. This honor, bestowed annually… Read More
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Devices Every Trial Team Must Have in the Courtroom
With more than 20 years of “hot seat” experience in courtrooms across the United States (and the USVI), our presentation technology teams have always employed the most capable and reliable equipment possible. Our devices have been performance tested, sat on,… Read More
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10 BASIC RULES for Effective Courtroom Presentations
Entertaining storytelling doesn’t have to come with pictures. I can recall listening (at a very young age) to radio theater and imagining the settings, the faces, the colors and the action from those remarkable voices and sound effects. But pure… Read More
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The Benefits of an SJQ, and How to Get It Admitted at Trial
Obtaining insight into case-related juror attitudes and experiences is critical to making your jury deselection strikes count. The key to getting this information is a case-related trial supplemental juror questionnaire (SJQ). While gaining the acceptance of a supplemental juror questionnaire… Read More
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Using The Story: The Importance Of Developing Memorable Themes
Why Themes Are Important In our last Insights, we discussed how the way humans think in narratives affects jurors’ acceptance or rejection of a case at trial, and how to structure your case story to better comport with natural, human… Read More
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“Getting” the Story: Why Narratives Make a Difference
“He Who Tells the Stories, Rules the World.” – Hopi Indian Proverb Humans think in stories. From the earliest cave folk who related how they killed a fierce beast to the water-cooler stories of today, humans understand facts in context; it… Read More
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Jury Research on a Budget
It seems that no one is exempt from the effects of today’s economy. From the biggest corporations to the smallest law firms, all the way down to the 12 members of the jury hearing a case, everyone is feeling the… Read More
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Arguing Hardship: You Can’t Have It Both Ways
Jury selection is quickly approaching, the panel is large and the trial is scheduled to last over the course of several weeks. The judge has allowed counsel to submit a Supplemental Juror Questionnaire that contains questions regarding hardship and those… Read More