Skip Navigation

C.K. "Pete" Rowland, Ph.D.

Chairman emeritus


With more than 25 years experience in trial consulting, Dr. Rowland is an expert in jury research, case assessment and advocacy strategy. In 1994 Pete founded the firm and over the years, he has advised trial lawyers in hundreds of high-exposure civil cases, specializing in mass torts, employment, product liability, intellectual property and insurance coverage cases. His focus on theme and story development led to his development of jury research models that have been particularly effective with assisting counsel develop their case strategies. One such model focuses on early case assesment. It is called “Insights Focus Group Research.” This research helps clients develop an approach that is built upon juror input rather than assumptions. In essence, the information gleaned from the IFG provides the building blocks to refining themes and strategies for not only presenting the case at trial, but for the discovery process leading up to trial.


  • Post-Doctoral Exchange Fellow. Jury Psychology & Decision Making, University of Kansas
  • Ph.D., Political Science/Political Psychology, University of Houston
  • M.A., Political Science, University of Houston
  • B.A., Political Science, California State University