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Jill M. Leibold, Ph.D.

Shareholder / Director – Jury Research


With over 17 years of trial consulting experience, Dr. Leibold has applied her expertise in juror decision-making to hundreds of cases across all genres of litigation. Clients rely on her skills in preparing challenging witnesses for deposition and trial, and on her extensive experience in jury selection for both civil and criminal cases. She specializes in developing statistically based, juror risk profiles to identify jurors for cause and peremptory strikes, and also applies the qualitative analyses to develop case stories and themes.

Jill frequently presents at national legal conferences and writes for legal trade publications about juror attitudes, implicit bias and jury selection in the areas of environmental and toxic torts, personal injury, asbestos, insurance bad faith, patent and trademark, transportation, product liability, fraud, and criminal cases.

She is based in Los Angeles and applies her understanding of California juries in pro bono work for the state and local communities. For example, she worked with a team of local and national counsel to develop a standard juror questionnaire for asbestos cases for the Southern California courts.

Litigation Insights is a national, woman-owned company with more than 27 years of experience conducting jury research, developing trial graphics and assisting counsel with jury selection and case presentation during trial proceedings. As a full-service firm, the company provides everything from witness preparation and jury selection to trial graphics and courtroom technology.


  • Ph.D., Social Psychology, Michigan State University
  • M.S., Social Psychology, The Pennsylvania State University
  • B.A., summa cum laude, Psychology, University of Minnesota – Minneapolis

Articles & Presentations


Meet Dr. Jill Leibold of Litigation Insights
Jill Leibold Discusses Changes in the Industry

The Reptile Brain Strategy: Why Lawyers Use It and How to Counter It

When Will Jurors Find Plaintiffs Sympathetic?