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Jurors’ Attitudes Toward the Pharmaceutical Industry

With the vast number of prescription drugs on the market, pharmaceutical companies are one of the largest industries in the United States. But do the ubiquitous television ads for drugs – and the television ads for lawsuits against certain drugs – lead to greater awareness of the pharmaceutical industry in the U.S. or toward more polarized attitudes about drug companies or the FDA? To keep our thumb on the pulse of jurors around the U.S., Litigation Insights surveyed juror eligible respondents about their opinions on pharmaceutical companies and the FDA to determine what biases may be present and whether those biases could influence the way jurors would view pharmaceutical defendants in trial.


If you would like to learn more about the rest of our findings, please contact Dr. Jill Leibold.

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